Effective Date: August 01, 2025
Vital Radiance Wellness (“Vital Radiance,” “we,” “us,” or “our”) operates clinical services (in-person and virtual care) and an e-commerce site offering skincare products, including our physician-developed Vital Rituals line (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect information across our clinical and retail operations.
HIPAA NOTICE: When we provide clinical services, some information we collect is Protected Health Information (“PHI”) governed by the Health Insurance Portability and Accountability Act (“HIPAA”). Our use and disclosure of PHI are described in our Notice of Privacy Practices (“NPP”), not this Privacy Policy. To request a copy of our NPP, contact us at privacy@vitalradiancewellness.com.
Controller/Provider: Vital Radiance Wellness
Email: privacy@vitalradiancewellness.com
Phone: 407-974-3500
Address: 29 W. Smith St. Winter Garden, FL 34787
PHI (Clinical): Information created or received in the course of your medical care (e.g., diagnoses, treatment plans, lab results, prescriptions, clinical photos) is handled per HIPAA and our NPP.
Non-PHI (E-commerce/Marketing/Website): Information collected on our websites, online store, marketing channels, product quizzes not used for clinical care, and general customer support is covered by this Privacy Policy and applicable privacy laws (e.g., CCPA/CPRA, state privacy laws, GDPR where applicable).
We collect personal information when you browse, purchase, create an account, engage with marketing, or contact us:
If you submit health-related details on our retail site outside clinical care, we treat it as sensitive and use it only as described here. To receive medical advice, please book a visit—at which point HIPAA applies.
Directly from you (forms, checkout, support, events).
Automatically from your device (cookies, pixels, SDKs, analytics).
From service providers/partners (e.g., e-commerce, advertising, shipping).
From social networks if you connect or interact with our pages
Operate & fulfill: process orders, payments, shipping/returns, account management.
Customer support: respond to inquiries and troubleshoot.
Personalize & recommend: tailor products, content, and offers.
Marketing & communications: send emails/SMS/ads with your consent where required.
Analytics & improvement: measure site performance, enhance Services and user experience.
Security & fraud prevention: detect and prevent fraud, abuse, or illegal activity.
Compliance: meet legal, tax, and regulatory obligations; enforce terms; defend claims.
GDPR legal bases (where applicable): contract performance, legitimate interests (e.g., security, analytics, personalization), legal obligations, and consent (e.g., for certain cookies/marketing).
We use cookies and similar tech (e.g., Google Analytics, Meta Pixel) to run the site, remember your preferences, personalize content/ads, and measure effectiveness.
Manage preferences via our cookie banner or your browser/device settings.
Interest-based ad choices: visit DAA/NAI opt-out tools and mobile “Limit Ad Tracking/Ad Personalization.”
We do not sell your information in the traditional sense. We may “share” data for cross-context behavioral advertising as defined by some laws.
Service Providers/Processors: e-commerce platforms, payment processors, shipping partners, email/SMS vendors, analytics, hosting/IT, security.
Advertising/Analytics Partners: to personalize content/ads and measure performance (subject to your choices).
Affiliates/Corporate Transactions: if we undergo a merger, acquisition, or asset transfer.
Legal/Safety: to comply with law or protect rights, property, or safety.
With Your Consent: e.g., when you connect third-party apps or post public reviews.
Clinical Partners (PHI): When you receive clinical care, we may share PHI with laboratories, pharmacies/compounding pharmacies, EMR/telehealth platforms, and other health providers as permitted by HIPAA and our NPP.
For appointments, telehealth visits, treatment, payment, and healthcare operations, we collect and use PHI per HIPAA. This includes intake forms, clinical photos (with consent), lab orders/results, prescriptions, and communications in patient portals.
Patient Portal & Telehealth: Use is subject to HIPAA and the platform’s security controls.
Research/Quality Improvement: We may use de-identified data for quality improvement, analytics, or research as permitted by law.
Please review our NPP for full details or contact privacy@vitalradiancewellness.com to request a copy.
By opting into SMS or email, you consent to receive messages (e.g., order updates, promotions, appointment reminders). Msg/data rates may apply. Frequency varies.
Opt-out: reply STOP to SMS; click unsubscribe in emails; adjust app/browser notifications; or contact us. Consent is not required to purchase.
Depending on your location, you may have the right to request:
How to exercise: Email privacy@vitalradiancewellness.com with your request and sufficient details to verify your identity. You may authorize an agent (additional verification may apply). Where required, you may appeal a denial by replying “APPEAL” to our response.
California (CPRA): You may opt-out of “sale”/“sharing” via our cookie banner/preferences tool or by contacting us. We provide categories of data collected, sources, purposes, and disclosures upon request. We do not knowingly sell/share data of consumers under 16.
We retain information as needed to provide Services and meet legal obligations:
We may retain and use de-identified or aggregated data.
We implement administrative, technical, and physical safeguards proportional to risk (e.g., encryption in transit, access controls, least-privilege). No system is 100% secure. Please protect your account credentials and notify us of any suspected unauthorized access.
Our retail site is not intended for children under 13 (or the age of digital consent in your country). We do not knowingly collect children’s personal information online. If you believe a child has provided information, contact us to request deletion. Clinical pediatric care, if offered, is governed by HIPAA and our NPP.
Our Services may link to third-party websites or social platforms we do not control. Their practices govern any data you provide there.
If you access our Services from outside the United States, your information may be transferred to and processed in the U.S. and other countries. Where required, we use appropriate safeguards for international transfers (e.g., Standard Contractual Clauses).
There is no industry standard for responding to “Do Not Track” signals; we do not respond to DNT at this time. We honor state opt-out mechanisms where applicable and provide cookie/ad preference tools.
If we offer discounts, referrals, or loyalty programs that may be considered a “financial incentive” under certain laws, we will disclose program terms at enrollment (including the categories of personal information involved and how to opt-in/opt-out).
California “Notice at Collection” (summary):
For detailed state notices (e.g., CO/CT/VA/UT), contact privacy@vitalradiancewellness.com.
We may update this Privacy Policy from time to time. The Effective Date reflects the latest revision. Material changes will be posted here and, where required, we will notify you.
Questions, requests, or concerns about privacy?
Email: privacy@vitalradiancewellness.com
Mail: 29 W Smith St. Winter Garden, FL 34787
Phone: 407-974-3500
For clinical PHI matters, request our Notice of Privacy Practices via the contact above.
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